I have been working in the the professional creative design industry for over three decades, covering graphic, new media, editorial, web, strategic corporate identity and branding. Working predominantly for the professional motor sports, classic and historic cars, leisure sports and music sectors and in 2003, following a period in Formula 1, I launched my own design business The Seen® which is still going strong today.

Over the years I have been employed internally and working externally via The Seen® for the following exciting businesses:

McLaren Formula 1 Team
British American Racing Formula 1 Team
B.A.R. Honda F1 Team
Aston Martin Racing
Team Sky | Jaguar Cycling Team
Henley Royal Regatta
Drayson Racing
Sports Purpose
Maxted-Page
Tuthill Porsche
2 Litre Cup
Pursuit Racing
Nicholas Mee & Co
Influence Sports & Media
Plus Two Studio
Helix Stationary Company

I also create electronic music under the under the pseudonym Dirt Bogarde, see below for more.

My creative DNA:

My grandfather Ronald Payne was a successful writer based in central London at Souvenir Press, working under the pseudonym of John Castle and his 1954 book The Password is Courage, which was an English curriculum book, was made into a blockbuster film by Metro-Goldwyn-Mayer featuring Dirk Bogarde in the lead role. His book Flight Into Danger, written in collaboration with Arthur Hailey was used as the basis for the famous spoof film Airplane featuring Leslie Nielsen.

My father is a drummer and was on Decca Records in the 60’s with 3 released singles with the band the Redcaps (name checked as a favourite band of the time by Robert Plant), they also played as support band to The Beatles at Oldhill Plaza in the West Midlands. Following the Redcaps he joined the original line-up of Chicken Shack with Stan Webb, Andy Silvester and Christine Perfect (who went on to join Fleetwoood Mac) and they worked the famous Hamburg gig circuit playing at clubs like the Star Club.

My mother was an Art Therapist for adults with special needs, a ‘live-in’ Greenham Common protester and of course a hippie from the swinging sixties. She is now retired … but still a hippie.